THE HOBEE'S STORY
The first Hobee's Restaurant was founded in 1974 by Paul
Taber and his family in Mountain View, California.
The Tabers set out to create a community-minded family restaurant which
featured freshly prepared food and outstanding customer service. Paul attached
the made-up name "Hobee's" to the restaurant because it evoked a fun, friendly
image. The moniker also fit well with "Hamburger Haven", which followed
"Hobee's" in the orginal name, but was discarded years later as the company
began to emphasize more healthful fare.
Founder Paul Taber built the chain with a legendary
attention to customer service.
Those first few years were challenging. The tiny Mountain
View eatery (no seating in those days!) consistently lost money, severely
testing the Tabers' resolve. At one critical juncture early on, the family
van was sold in order to make payroll. As the healthy eating craze of the
mid 1970's took hold, however, Hobee's name recognition began to steadily
grow. Favorable word of mouth and several rave reviews in local papers prompted
an increasing number of diners to sample Paul's exquisite breakfast and
lunch offerings. Buzz around town also centered on Paul's "people first"
philosophy of service; his genuine, caring attitude toward the customers
was a refreshing change to those accustomed to the disinterested service
offered by other coffee shops. Not surprisingly, Mountain View's ascendance
also corresponded with the introduction of the now-famous concoction craved
by fans from around the globe: piping hot, streussel-topped, Hobeemade blueberry
coffeecake.
Hobee's Mountain View in 1974: Groovy and take-out only!
The ultimate success of Hobee's Mountain View prompted
the Tabers to open a Sunnyvale location in 1976. That first Sunnyvale location
was sacrificed by the Tabers when the opportunity to open Hobee's Palo Alto - a superior location - arose.
The family opened two more locations within the next decade: Stanford (1984) and San Jose (1986).
By the mid 1980's, Hobee's had become enormously popular
among Peninsula/South Bay diners. The four Taber-owned locations began to
reap several important awards, including a slew of "Best Breakfast" citations
from local newspapers. Booming business sparked the decision to franchise
the Hobee's concept. Franchising gave the Tabers the opportunity to work
with others who shared the Hobee's philosophy of caring and excellence.
Among the locations opened during that era was the sole franchise to survive:
Cupertino (1986). That site continues to thrive
today as the chain's highest grossing unit.
By 1990, Hobee's had firmly established itself as one of
the leading restaurant chains in California. Expansion, however, was slowed
by a sluggish state economy. This respite from growth, however, provided
a prime opportunity for Paul Taber's son, Peter, to come into his own as
the chain's dynamic young leader. Peter implemented several innovative systems
and procedures which improved customer and employee satisfaction. Peter's
achievements at Hobee's and in the community at large led Congresswoman
Anna Eshoo to nominate him for U.S. Small Businessperson of the Year in
1993.
In 1994, the Tabers once again caught the expansion bug
when a "can't pass" proposal was made for a second San Jose location off
Montague Expressway. The line-out-the-door opening
proved that Hobee's, even after two decades, was still reaching new markets.
In 1996, after a two decade hiatus, the family made a triumphant return
to Sunnyvale with yet another hit restaurant.
In the fall of 1997, the Tabers opened a Hobee's in Belmont / Redwood Shores. That restaurant marks
the first family-owned site to be located in San Mateo County. The populous
area, which boasts a healthy mix of business and residential occupants, proved
to be an ideal setting for a Hobee's.
With the summer 1998 announcement that Town and Country
Village in San Jose would be demolished, the Tabers launched a search for
a nearby replacement location. In 1999, a deal was struck to place
Hobee's in the thriving Pruneyard Shopping Center
in Campbell. The spacious restaurant drew immediate crowds upon
opening in March of that year. Hobee's San Jose closed the following
spring and its passing was mourned by the many regulars who appreciated its
funky charm.
In today's health-conscious society, Hobee's is more popular
than ever! While the chain looks forward to continued expansion, don't expect
a national roll-out anytime soon. Peter Taber and Company insist that growth
will not come at the expense of customer satisfaction and superior quality.
30 BITS OF HOBEE’S
HISTORY (1974 – 2004)
1974 Veteran restaurateur
Paul Taber, along with wife Mary and children Peter and Connie, opens “Hobee’s
Hamburger Haven”, a fast food concept with a healthy emphasis, in Mountain
View.
1975 Peter Taber,
who had attended the Berklee College of Music prior to joining the family
business, creates Hobee’s signature recipe: cinnamon-streussel-topped blueberry
coffeecake.
1976 A second Hobee’s,
located at El Camino Real and Mary Avenue in Sunnyvale, begins a brief three
year run which ends when the opportunity to open a higher profile location
in Palo Alto arises.
1977 Hobee’s receives
its first significant award from a local publication: New West Magazine
calls it the “best breakfast in the Bay Area”.
1978 The day after a rave
review in the The Palo Alto Times, a record crowd boosts Hobee’s Mountain
View sales to more than $ 1,000 for the first time.
1979 Hobee’s opens its
doors in south Palo Alto on El Camino Real at the site of a former 1940’s
casino.
1980 In conjunction with
Foothill College, Peter Taber launches a series of cooking classes at Hobee’s
Palo Alto featuring many of the healthful recipes served at Hobee’s.
1981 Customers fill several
boxes with entry blanks in Hobee’s first annual Super Bowl Contest (then
called “The Football Follies”), which offers a free Hobee’s meal a week
for one year to the patron who comes closest to guessing the final score
of the NFL’s championship game.
1982 To more efficiently
serve an ever-expanding menu, Hobee’s converts to full table service.
1983 Hobee’s owners change
the name of the corporation from “World’s Greatest Hamburger’s, Inc.” to
“Taber Food Services, Inc.”.
1984 Capitalizing on its
prime location across from Stanford University, Hobee’s Town and Country
Village / Palo Alto opens to capacity crowds.
1985 A new marketing strategy
is born when Hobee’s creates buzz by donating coffeecake to hundreds of
appreciative racers at the annual “Bay to Breakfast” fun run in the Palo
Alto Baylands.
1986 Hobee’s Franchising
Corporation is formed to facilitate expansion to Bay Area markets including
Santa Cruz, Fremont, and Emeryville, though only one of eight franchised
locations – Cupertino – remains in operation today.
1987 Franchisees Gwil
Evans, Michael Lashen and Gordon von Richter open Hobee’s Cupertino in
the Oaks Shopping Center across from De Anza College and soon coast to the
top of the chain’s sales charts.
1988 The company rolls
out the popular “Hobee’s Goes Around the World” promotion, which entices
customers to earn a free breakfast by taking a photograph at a famous locale
outside of California wearing a Hobee’s t-shirt.
1989 For the Holiday
Season, a new coffeecake flavor – cranberry – is introduced for the first
time, giving rise to an annual “Ho Ho Ho Hobee’s” yuletide tradition.
1990 Patrons of Hobee’s
Town and Country / Palo Alto are treated to an elaborate hoax courtesy
of KSJO Radio as a Mikhail Gorbachev look-a-like mingles with customers
at the restaurant while the real Gorby tours Stanford University several
blocks away.
1991 Lengthy winning streaks
for Readers’ Poll “Best Breakfast” awards begin in The San Jose Metro (12
straight years) and The Palo Alto Weekly (13 consecutive years).
1992 Several Hobee’s employees
hold a small fundraiser at a private home benefiting AIDS resource provider
ARIS which evolves into the annual Club Hobee’s event (1993 – 1997) and
raises over $ 75,000 for the agency.
1993 The Palo Alto Chamber
of Commerce awards Hobee’s its prestigious Tall Tree Award for civic excellence.
1994 Hobee’s employees
and VIPs gather at Hobee’s Mountain View for the inaugural Hobee’s Achievement
Awards, an annual recognition event designed to honor the outstanding contributions
of employees, customers and local businesses to the chain.
1995 At age 72, Hobee’s
Montague Expressway server Warren Ramsey (who passed away in 2001) is honored
by the California Restaurant Association as the state’s outstanding front
house hospitality employee.
1996 A stubborn 3-alarm
fire guts Hobee’s Town and Country Village / Palo Alto and several surrounding
businesses, forcing an eight month closure.
1997 In town to drop off
daughter Chelsea at Stanford University, President Bill Clinton and First
Lady Hillary Rodham Clinton receive a welcome gift of Hobee’s coffeecake
personally delivered by owners Peter Taber and Edward Fike.
1998 Founder Paul Taber
dies of lung cancer at age 72.
1999 Soon after learning
that Hobee’s Town and Country / San Jose will be bulldozed to make way for
mega-development Santana Row, Hobee’s owners find a replacement site at nearby
Pruneyard Shopping Center.
2000 The tech boom proves to be a mixed bag
for Hobee’s: Sales spike as dotcommers spend freely, yet staffing – even
high school labor – becomes a critical challenge.
2001 In a nod to its founders’
Hawaiian roots, Hobee’s introduces summer-long “Aloha Fridays” featuring
tropical-themed promotions and specials, including pineapple-coconut coffeecake.
2002 Co-founder Mary Taber
retires to Honolulu, Hawaii, the city where she lived for nearly three
decades prior to starting Hobee’s.
2003 Supplementing several
breakfast accolades won by the chain earlier in the year, Palo Alto Daily
News readers choose Hobee’s burgers – including the Bandito, the Aztec
and the Swiss Bliss – as the Peninsula’s best.
2004 Hobee’s reaches its
milestone thirtieth year with nine northern California locations, over $
10 million in annual chain revenues, 300+ employees and thousands of loyal
customers.
Thanks for your interest in the Hobee's Story. We're
glad to have you with us as we continue to make history!